Professionalism and Recognition (Typography in Visual Communication)

https://www.howtogeek.com/howto/30065/how-to-understand-typography-like-a-professional-designer/ - FANTASTIC LINK TO LEARN ALL THE BASICS OF TYPOGRAPHY LIKE A PROFESSIONAL! - Definitely worth a read.

The correct addition of typography in a design project reflects great professionalism. Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your design is based on business. The professional approach of design includes typography at its core. Typography defines the importance of content you provide and customer feel secure regarding the information they gain.

If you follow a pattern on using fonts and present your site with some rhythm, it adds a great value to your company brand. The audience always remembers the fonts that you use in presenting the visuals. Typography specialises your company and it works as an identification for the viewers. With the help of typography each of your content gains your company's presence.

(https://www.engadget.com/2016/07/17/8-reasons-why-typography-is-important/)